The Best Online Jewelry Stores

Best Overall for Custom Rings:

  1. James Allen

  2. Blue Nile

  3. Rare Carat

  4. Ritani

Best for Pre-Designed Rings:

  1. Helzberg Diamonds

  2. WhiteFlash

  3. Tiffany

  4. Jared

  5. Kay

  6. Zales

Best for Lab Grown Rings:

  1. Brilliant Earth

  2. Clean Origin

  3. Grown Brilliance

  4. 12Fifteen Diamonds 

  5. Plum Diamonds

  6. VRAI

Best for Diamond Ring Alternatives:

  1. Etsy